Step By Step Guide For Marketing To Lazy People

Step by Step Guide for Marketing to Lazy Peopleby: Gary HuynhI’ll show you how to win the hearts of lazy people and getthem to be your loyal fans.People are simply lazy and if you keep this in mindwhenever you’re creating a marketing campaign or writingcopy you’ll be able to get more people to do as you wish.Let’s take for example the simple process of rebranding anebook.If you have a rebrandable ebook which promotes 10 differentrebrandable affiliate program links, you likely won’t getmany people to rebrand it.You and I both know that rebranding an ebook is much easierthan creating one and making it rebrandable. So if it’s soeasy then the person who downloaded your ebook should beable to rebrand it right?Wrong! A lazy person will not want to have to sign up forall those programs and figure out how to rebrand yourebook. Since rebrandable ebooks are fairly easy to findnowadays online because they’re such a great viralmarketing tool, your prospect will just not rebrand yourebook. For them it’s just too much work.To counter this, you just make it easy for them to rebrandyour ebook. One way is to just promote just a few affiliateprograms. Ideally, you should only promote one affiliateprogram in your rebrandable ebook. So the lazy person onlyhas to sign up for one program.Second, you should create a video screen capture tutorialusing such software as http://www.camtasia.comA tool such as Camtasia Studio gives you ultimate power inwinning the hearts of lazy people. That’s because it’s avideo and audio tool which allows your prospects to learnwithout having to do research and without having to read.Don’t make your lazy prospects read too much and don’t makethem do research. Anything you can do on your end for thelazy marketer will improve your response rate.If lazy prospects ever feel like what you’re telling themto do is going to take too much work, then they’ll simplyfollow an easier route, which will not be the route youwant them to take.Don’t just tell your prospects that you want them to dosomething – give them the tools they can use to finish yourtask. If you tell them to contact joint venture partners topromote your affiliate program, give them a template jvletter they can use.Don’t just tell them to find article directories and submitsome articles. Give them a list of article directories touse. They won’t do the research even if for you it seemspretty easy work.I’m telling you, people are naturally lazy. If you can doall the work for them then you’ll get a much higherresponse from your contacts. Use this simple fact to getbetter response from your online marketing.