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By Justin Michie

One of the most difficult tasks for most Bum Marketers seems to be finding a niche thats profitable, but doesnt have a ton of competition. One of the main reasons I believe they have a hard time is partially because theyre not exactly sure what a niche is. According to Wikipedia

A niche market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.

A distinct niche market usually evolves out of a market niche, where potential demand is not met by any supply.


Such ventures are profitable because of disinterest on the part of large businesses and/or lack of awareness on the part of other small companies. The key to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

Although exercise is by definition not a niche, a subset of exercise such as lower back exercises could be a niche. But is it profitable? You bet, but it also had a modest amount of competition.

With Bum Marketing, the goal is to find a niche where there isnt a lot of competition, but there are enough buyers to make it profitable. If theres a ton of competitors around, its going to be that much more difficult to dominate the niche and show up in search results. But on the other hand, if there arent enough people actively searching for a product similar to the one youre promoting, as a result youre not going to make many sales and earn much in the way of income. You need to find a healthy balance of the two and for most people, thats one of the harder and more time consuming aspects of Bum Marketing.

So where do you find a niche that has enough buyers but not enough sellers? The easiest way is to look around you and your life. Look for and identify a problem that youve had or people around you have and find a solution to it. Ideally youll want to write about something you already know about so you dont waste precious time with research and fact finding.

Maybe you lost some files on your computer recently and needed to buy file recovery software. You probably didnt buy the very first software program you came across you likely compared them a little including differences in price, features/benefits, ease of use and so on. File recovery software is a niche that you know enough about from your research you should be able to write 5 or so articles on it.

Some other placed that I regularly get ideas from include online forums, television, newspapers, advertisements, conversations, wanted ads and so on. Or if youre really stuck, you could even go to eBay or Google and search for private label rights niche articles to get good ideas for topics. You can buy them if you like, then simply rewrite the articles to save time, or you can just borrow the niche or topics and write your own from scratch.

All in all, simply keep your eyes and ears open and a pen and paper handy, and youll come across more niches than you could ever utilize.

About the Author: Justin Michie is an internet marketing entrepreneur, small business coach and author of Street Smart Internet Marketing.

If you’re interested in earning $1,000+ per month, per niche, grab a copy of his Advanced Bum Marketing Tactics & Techniques Report at



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